Photography: Amean J.
Hair & Make-up: Creative Team at Nabila
Artwork & Design: Sarah Pirzada at 18% grey
Photo Assistants: Kiran Iftikhar & Shezad George
Digital Assistant: Qasim Nagori
Copy: Madeeha Syed
Executive Producer: FTV Pakistan
Producer: Naushaba Brohi

Outfit: Sonya Battla
Inspired by: Patrick Demarchelier
(b. 1943 | France) is influenced by the classics of photography & painting. A connoissuer of beauty, Demarchelier’s work is depicted by his careful characterization of light, lines & forms of the human body. He captured vulnerability predominant in some of the most iconic figures today.

Inspired by: David Lachapelle
(b. Mar 11, 1963 | USA) known as the Dali of Photography. Mixing glamour with comic fantasy in an attempt to create his own visionary world than to reproduce what is there. Dubbing his work as “escapist fantasies”, his idea is that his pictures are “a small intermission, a break of beauty”.

Inspired by: Irving Penn
(b. June 16, 1917 | USA) is perhaps one of the most imitated contemporary photographers. He is credited for being among the first to use a plain white or grey backdrop, more effectivly than others, for his subjects to pose against, & carried this simplicity throughout his career. Othar than his extraordinary capacity for versatility, inventiveness & imagination, Penn’s work is also characterrized by its post World War 11 glamour and chic.

Outfit: Nomi Ansari
Inspired by: Steven Meisel
(b. 1954 | USA) asks his audience to think of themselves as learned & sophisticated. Obsessed with beauty, style & art from an early age, he ventured into fashion photography after working as an illustrator. With an eye for discovering undiscovered talent, for him fashion entailsa consciousness of styles revived knowingly & not for the sake of pleasure of recognition.

Outfit: Khaadi Khaas
Inspired by: Herb Ritts
(b. August 13, 1952 d. December 26, 2002 | USA) was one of Hollywood’s most celebrated photographers. Characteristic of clean lines & strong sculptural forms, his work often sought to challenge conventional notions of gender & race. One of the best-known celebrity portraitists of the 80s and 90s, he is attributed to have mythologized celebrity.

Outfit: Nida Azwer
Inspired by: Mario Testino
(b. October 30, 1954 | Peru) is one of fashion’s most sought-after photographers. Widely studied, his images are considered works of art. He is perhaps best known for his highly sensuous, sophisticated and sexy ad campaigns and his works on the couture scene carry a deceptive air of nonchalance. “I didn’t want to be a fine artist because I don’t want to be alone in the studio,” Testino once said, “I prefer seeing my work in a magazine and making a difference in how people see something.”

Inspired by: Edward Steichen
(b. March 27, 1879 | Luxembourg – d. March 25, 1973) thought of himself as a genius caught between the conflicting priorities of art and public service. Originally trained as a painter, he believed in the role of the photographer as a creator, subject to inward visions — “the mission of photography is to explain man to man and each to himself. And that is the most complicated thing on earth.”

Inspired by: Albert Watson
(b. 1942) is the great unknown, that is to say, he’s the greatest little-known photographer in the world. His work carries its own distinctive rules of quality: his images are broodingly powerful, intensely emotional, seductively erotic, and always dramatic and are identifiable by their sheer power and technical virtuosity. Watson’s images were initially rejected by fashion magazines for being ‘too strong’.

Inspired by: Andy Warhol
(b. Aug 6, 1928 – d. Feb 22, 1987 | USA) known as the Prince of Pop Art. Having formally studied commercial art, Warhol’s work often concentrated on newspaper clippings, product brands and celebrities with mass appeal and he preferred placing his work in a fine art context. A controversial figure of his time he has been reenacted in numerous retrospective films and books. “Isn’t life a series of images that change as they repeat themselves?” Warhol once questioned.

Inspired by: Richard Avedon
(b. May 15, 1923 – d. Oct 1, 2004 | USA) will be remembered for his stunning reinvention of photographic portraiture: he was known to capture the ’soul’ of his subjects and was able to take his success in fashion photography and expand it into the realm of fine art. “I think all art is about control; the encounter between control and the uncontrollable” – Avedon

Outfit: Nida Azwer
Inspired by: David Bailey
(b. Jan 2, 1938 | UK) was influenced by post-war cinema in the 60s, the French New Wave in particular. His work moved from fashion photography to ‘intimate, almost friendly’ portraits of celebrities. “I don’t care about composition or anything like that,” he once said, “I just want the emotion of the person to come across… to get something from that person.” The 1966 movie ‘Blow up’ was made largely based on Bailey.

Outfit: Ammar Bilal
Inspired by: Helmut Newton
(b. Oct 31, 1920 | Germany – d. Jan 23, 2004 | USA) was the doyen of fashion’s dark side. One of the most influential fashion photographers of all time, Newton’s work bordered on the voyeuristic and embodied a unique amalgamation of style, sex, and theater. His images carry a nonchalant irony and air of secrecy around them. He once stated that “My job as a photographer is to seduce amuse and entertain.”